Welcome to our

Premium Insights

This section is a growing collection of hand-crafted articles, code samples, step-by-step guides and valuable re-usable resources for your CX leaders team members.

Personalization 2.0: Loyalty in the Age of AI
CX Ross Whitney CX Ross Whitney

Personalization 2.0: Loyalty in the Age of AI

Customer expectations have never been higher. Today, people expect more than recognition. They expect relevance. In the age of AI, personalization has evolved from surface-level customization to real-time, contextual experiences that adapt dynamically to individual needs.

Read More
AI Copilots: Empowering Agents for Smarter Service
CX Ross Whitney CX Ross Whitney

AI Copilots: Empowering Agents for Smarter Service

Customer support is evolving, and so are the tools that power it. One of the most significant advancements in 2025 is the rise of AI copilots. These are intelligent systems that work alongside human agents to enhance service delivery, speed, and consistency. They are redefining how teams handle support by turning every interaction into a smarter, more productive exchange.

Read More
Voice AI: The Next Frontier in Conversational CX
CX Ross Whitney CX Ross Whitney

Voice AI: The Next Frontier in Conversational CX

For years, voice support was viewed primarily as a cost center. Long hold times, complex routing, and frustrated customers made it a channel many businesses struggled to optimize. However, that perception is changing rapidly. Thanks to dramatic advances in natural language understanding and real-time speech processing, voice AI is not only evolving, it is making a powerful comeback.

Read More
Trendsetters vs. Traditionalists: The Rising ROI of AI-Driven CX
ai Ross Whitney ai Ross Whitney

Trendsetters vs. Traditionalists: The Rising ROI of AI-Driven CX

A new generation of CX leaders, ‘trendsetters’, is redefining success by embedding AI at the core of their operations. As they pull ahead with faster resolution times and stronger customer loyalty, traditionalists are falling behind, held back by outdated systems and hesitation. In this series, we’ll explore what sets these leaders apart and how forward-thinking organizations can close the gap—starting with empathy, voice innovation, AI copilots, and next-gen personalization.

Read More